I bought this sunscreen specifically for face application for myself, my wife and two kids under 6.
For the all day beach sessions where we'll all be playing in the sand, building castles, surfing, boogie boarding and body surfing we apply it once before we leave home, apply a touch up late afternoon and enjoy eco-friendly and skin friendly protection all day.
I've tested it's limits with epic all day surf sessions and notice that it lasts all day in the water.
For the kids, it lasts most of the day but tends to get a bit sandy if they are playing in the sand. We really like the consistency and ability to get it right where the kids need it without it running into their eyes. It's easy to apply and easy to get to those hard to reach and often missed spots like eyelids and under eyes.
It's not ideal for large area application, for that we use a Raw Elements lotion.
We've already been through a couple tins this summer and will continue to purchase more as needed.